The Division of Business and Management (DBM, the Division) is the largest division at the Beijing Normal University-Hong Kong Baptist University United International College (UIC).  DBM offers an integrated business education that embraces up-to-date international curricula; the adoption of interactive teaching and learning methodologies; and the application of academic knowledge to professional contexts. Qualified graduates are awarded bachelor’s degrees by the Hong Kong Baptist University.

The Division offers seven BBA (Hons) Programmes: namely, Accounting, Finance, Applied Economics, Management of Human Resources, Marketing Management, E-Business Management and Information Systems, Entrepreneurship and Innovation, and one taught master programme titled Master of Professional Accountancy (MPAcc). Currently, it has approximately 2,800 students and 70 full-time equivalent teaching staff, who are recruited internationally with relevant doctorate or master’s degrees, as well as professional qualifications and extensive industry experience. All DBM programmes use English as the medium of instruction. 

The Division focuses on developing students’ ability to integrate theoretical knowledge into practice.  To achieve this aim, the Division emphasizes the delivery of interactive teaching and learning.  Besides lectures, in-class group discussions, case studies, and oral presentations, the Division organises many student development activities outside the classroom, such as internships, career talks, professional talks, distinguished guest lectures, and conferences to enhance students’ academic knowledge and professional skills.  Business leaders and executives are often invited to give talks at high table dinners as well as in seminars and forums. We aspire to not only equip students with effective communication, presentation, and analytical skills, but also build their self-confidence. 

All DBM students are encouraged to participate in intercollegiate business-related competitions to sharpen their analytical, report-writing, presentation, and entrepreneurial skills.  In the past years, DBM students have participated in the HKICPA Business Case Competition in China; the National College Students Innovation, Originality, and Entrepreneurship Competition; the Hong Kong HSBC Business Case Competition; as well as the Zhuhai Business Plan Writing Competition, and have won numerous champion and runner-up awards.

The Division encourages students of all levels to gain industry exposure through internships and practical training during summer and winter breaks. Many DBM graduates are working at Big-4 and private CPA firms, international and local banks, financial institutions, multinational corporations in major industries, consulting firms, state-owned enterprises, and private companies in Mainland China and Hong Kong.

Over 60% of our graduates choose to pursue further studies every year.  Many of them are admitted to master’s degree programmes of reputable universities in Hong Kong and overseas, including Australia, Canada, the United Kingdom, and the United States of America.  Institutions that have admitted DBM students to their graduate programmes include: Columbia University, Johns Hopkins University, New York University, the London School of Economics and Political Science, the University of Warwick, the University of Hong Kong, the Chinese University of Hong Kong, Hong Kong Baptist University.

In order to meet China’s increasing demand for competent and visionary future business leaders with global perspectives and a strong sense of social responsibility, DBM’s programmes are meticulously designed with the ultimate goals of imparting students with academic and professional training in their chosen business fields and preparing them well to enter the workforce or further their studies upon graduation.  We welcome students who are ready to embark on a rigorous yet rewarding 4-year business and management programme to join UIC!